the right product
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Interfor's TrendWatch - See what we're seeing

Our leadership team has deep expertise and a bold vision. Find out about our take on evolving trends and patterns in the industry, and how we are carving out a solid, strategic future for our company. 

On Stage with TED

Steven Hofer, Senior Vice President, Sales & Marketing
March 18, 2014

It doesn’t get much better than this.

The finest BC Hem-Fir and Cedar from our Castlegar and Maple Ridge mills will be featured this week at the TED2014 conference in Vancouver – in the backdrop to a stage designed by award-winning Vancouver architect and wood advocate Michael Green.  

We’ll be showing off the beauty and versatility of our wood to 1,200 of the world’s leading thinkers and doers at the sold-out conference – and potentially reach millions more online. It’s TED’s 30th anniversary, and they’re welcoming speakers like astronaut Chris Hadfield, philanthropists Bill and Melinda Gates, and singer and activist Sting.

If that’s not enough, the backdrop – a 16-foot wall of 400 interlinking planter boxes – was created by 24 architectural students. This lets us introduce the potential of BC wood to the next generation of architects. And when the conference ends, the planters will go to Vancouver area schools so students can grow their own gardens.

More Choice, Better Service

Steven Hofer, Senior Vice President, Sales & Marketing
March 17, 2014

Our acquisition of Tolleson Lumber Company – which closed today – makes us one of the five largest lumber producers in North America, and the largest in Georgia.

That’s great news for customers who rely on Interfor for a stable supply of quality lumber products. The new mills in Perry and Preston increase our production capacity to 2.6 billion board feet – and this includes more than 880 million board feet of some of the best Southern Yellow Pine in the US Southeast.

We’ve come a long way in just three years, adding almost a billion board feet of production and expanding a product line that was already one of the most diverse in the business.

We’ve also strengthened our customer service as a result of the latest acquisition by opening an office in Peachtree City, a suburb of Atlanta, to serve our operations in the US Southeast. With easy access to Atlanta International Airport, it’s a great location to support our continental platform and serve customers around the world.

Wonders of Wood

Steven Hofer, Senior Vice President, Sales & Marketing
March 12, 2014

Last week, Wood WORKS! BC held its 10th Wood Design Awards ceremony, which recognized leadership and innovation in wood use.

We’ve been a proud supporter of these awards for a long time, and this year Interfor sponsored the jury. The gala is a fantastic way to showcase the amazing strength, beauty and limitless versatility of BC wood products.

Check out this year’s award winners, and you will see what I mean.

The judges described the winning projects as distinctive and elegant – and pointed to their strength, beauty and simplicity. Winners included a stunning townhouse project, a magnificent community hall and health center and an outstanding timber footbridge.

With 113 worthy nominations for the 12 categories, it was easier to sponsor the jury than to pick the winners.

Our congratulations to all the individuals and companies recognized, and special thanks to the jury members – architects Laura Hartman and Wesley Wollin, engineer C.Y. Loh and forest sector executive Rick Jeffery.

Interfor and BMC: Powerful Partners

Rick Fortunaso, General Manager, North American Whitewood
February 17, 2014

CEO Peter Alexander hit the nail on the head when he closed his BMC National Meeting last month by stressing the importance of vendor/partner relationships.

It’s a two-way street. BMC location and areas sales managers who stopped by our booth thanked us for being there. I felt we should be thanking them.

By understanding the needs of our customers, we can deliver value to them. And you don’t often find a thousand key customers at one location – representing 10 states and 14 major markets.

Better yet, I was buoyed by the optimism in the room. Builders spoke of solid growth for the last three years – and told us they expect this year will be even better.

My presentation – Building Value in New Dimensions – shared this view. Markets have improved, lumber supplies are more secure, and there’s wider use of wood products. Demand for lumber has never been stronger.

The powerful Interfor-BMC partnership brings together two organizations determined to deliver the quality products builders need – and get it right every time.

Milestone in the Great Bear Rainforest

Steven Hofer, VP, Sales & Marketing
January 29, 2014

Forest companies and environmental groups have announced a set of joint recommendations for the Great Bear Rainforest on British Columbia’s central and north coast.

Collaboration has been the cornerstone in this significant achievement and Interfor has been proud to be involved.  This milestone represents 14 years of intense work and scientific analysis involving Interfor, Greenpeace, ForestEthics Solutions, the Sierra Club of BC, other forest companies, communities, the provincial government and First Nations. 

The recommendations support environmental goals and provide more certainty for our Coastal business. It means we can continue to provide you with high-quality products from sustainably managed forests. The recommendations are now with the provincial government and First Nations for their review and final implementation.

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