the right product
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Interfor's TrendWatch - See what we're seeing

Our leadership team has deep expertise and a bold vision. Find out about our take on evolving trends and patterns in the industry, and how we are carving out a solid, strategic future for our company. 

Showing Customer Appreciation

Steven Hofer, VP, Sales & Marketing
September 10, 2013

Interfor recently showcased our new products, existing product lines and expanded operations for international buyers at BC Wood’s 2013 Global Buyers Mission — and we followed this with a reception for our key customers.

Hundreds of buyers from more than 20 countries around the world attended the Mission, and many stopped at our booth to learn about our growth and our mill upgrades.

The reception we held after the three-day event in Whistler, BC, gave us a chance to express our appreciation to customers. We were also able to bring them up to date on recent exciting developments, including our new acquisitions, capital investments, and expanded product offerings.

Building Value Every Day

Steven Hofer, VP, Sales & Marketing
August 2, 2013

Interfor has always been about building value from the forest to the mill to our customers. Now we have a mission statement that matches this commitment: To build value in everything we do, every day.

The mission is backed by values guiding our day-to-day activities, and our promise to build value for our customers, our shareholders, our employees and the communities where we operate.

Growing the China Market

Steve Hofer, VP, Sales & Marketing
June 6, 2013

China has become a growing market for Interfor’s quality lumber products – and it holds great promise with demands for new housing and urbanization.

Importers in Shanghai clearly want to learn more about North America’s lumber market dynamics, and how it could affect them. I discovered this first-hand when I spoke to importers at a session in Shanghai – there was obvious interest around what is happening in the North American lumber market.

Interfor has a lot to offer our customers in China. Sam Hui, our Director, Business Development – China, provides support for customers and identifies new opportunities in this key region. We are the third-largest supplier of Southern Yellow Pine to China, and our Port Angeles mill recently started up early to meet offshore needs.