A unified brand for a strong and growing company
As one of North Americas pre-eminent lumber companies, Interfor is committed to creating superior and sustainable value for shareholders, customers and employees. In 2011, Interfor launched a new brand identity to reflect its increasing product diversity, growing global presence and commitment to core values. Interfors new global brand communicates its ambitious vision for the future while building on its legacy as one of North Americas leading lumber and building products companies.
Today, the Interfor brand is known in markets around the world. It is simple and bold, reflecting the companys connection to the forest, and stands for sustainability, stability and strength. The logo is founded on three key design elements:
The tree is Interfors core resource and is a highly respected symbol both within Interfor and globally. It symbolizes Interfors commitment to sustainability.
The interlocking trees signify a unified brand bringing together the broad range of Interfors products. It also represents Interfors stability as one of the most respected, valued and stable suppliers of building products globally.
Interfors people, products and commitment are its strengths. The Interfor brand is a strong and inspiring symbol of the companys core values.