Interfor's New Brand Identity
A unified identity for a strong and growing company
As one of North America's pre-eminent lumber companies, Interfor works to create superior and sustainable value for shareholders, customers and employees. In 2010, to better reflect this mission, Interfor began a corporate rebranding process to review and improve the communication of its corporate brand. The result is a dynamic new identity that strategically repositions the Company's global brand.
TREE
The tree is the core resource we respect and value as well as a universal symbol of strength,
longevity and sustainability. The modern new Interfor tree symbol was designed to boldly
communicate the attributes of the Interfor brand and to be instantly iconic to Interfor's global
customer base and stakeholders.
UNITY
In tandem with the new logo a coordinated look and feel has been designed to support and
further differentiate the Interfor brand in the global marketplace. The implementation of Interfor's
identity communicates the Company's ambitious vision for the future while incorporating its
legacy as one of North America's leading lumber and building product companies.
STRENGTH
Our new brand is a strong visual expression of who we are. It is a clean, strong and inspiring
symbol of our Company.
Interfor's new brand positions our Company for the future by reaffirming our values and strengths and demonstrating our commitment to superior and sustainable value for all stakeholders.