A unified brand for a strong and growing company
As one of North America’s pre-eminent lumber companies, Interfor is committed to creating superior and sustainable value for shareholders, customers and employees. In 2011, Interfor launched a new brand identity to reflect its increasing product diversity, growing global presence and commitment to core values. Interfor’s new global brand communicates its ambitious vision for the future while building on its legacy as one of North America’s leading lumber and building products companies.
Today, the Interfor brand is known in markets around the world. It is simple and bold, reflecting the company’s connection to the forest, and stands for sustainability, stability and strength. The logo is founded on three key design elements:
TREE
The tree is Interfor’s core resource and is a highly respected symbol both within Interfor and globally. It symbolizes Interfor’s commitment to sustainability.
UNITY
The interlocking trees signify a unified brand bringing together the broad range of Interfor’s products.
It also represents Interfor’s stability as one of the most respected, valued and stable suppliers of
building products globally.
STRENGTH
Interfor’s people, products and commitment are its strengths. The Interfor brand is a strong and inspiring symbol of the company’s core values.